Sarah-Jane W. 💙

Hello! Glad you stopped by. Do introduce yourself below.

Who am I?


My day job is as an Animal Behaviour & Enrichment Expert. I help pet parents use enrichment for a happy and fulfilling life together by offering ideas that support the instinctual behaviours of their pets in safe, fun, and enriching ways every day. My current business is Ruffle Snuffle®.

But I wasn't always a behaviorist.

Well I was, but more to do with humans than animals!

Before I had a stroke in 2016 I had a hectic corporate life.

I started and built one of the UK's first and top website design and marketing agencies when I was only 26.

I worked with brands big and small across the globe and created some brilliant award wining campaigns. I sold my first business in 2008.

I kind of semi-retired but I was bored. So since then have started, built and sold 3 more businesses!

I know a thing or two about marketing and business now.

Then I did a degree in Animal Behaviour and Management as I had an idea that I'd like to work with animals. Not just dogs. But with horses, cats, chickens, parrots and many other pets. I loved it.

I also volunteer at the Zoo working with the Animal Training team which is great fun as I get to interact with animals such as Lemurs, Armadillos, Birds of Prey and more.

I love to write - which is why I'm here on Medium, to share thoughts and musings as well as what I've learnt in business and marketing.

I wrote my first best-selling book called '49 Quick Ways To Market Your Business For Free' in 2011 which topped the kindle charts for over a year.

During lockdown I took up my passion for writing and became an avid blogger and decided to self publish to see what that was like.

My first new book in my new Walk the Walk Series is out now 'How to Set up a Successsful Dog Walking Business in 10 Easy Steps' and you can buy that on Amazon and it's now now on Kindle Unlimited if you have a subscription.

I'll be publishing more books this year on both marketing and pets so be sure to subscribe to my author profile on Amazon for notifications so you don't miss out on any pre-release deals!

Well that's enough rambling from a city slicker who turned into a country loving farm girl!

Follow me and enjoy the ride.


p.s. I ghostwrite too, ebooks mostly, but also articles.

Topics include: business, marketing, mental health, wellness, food and recipes, SEO, social media marketing, branding, design, UX, writing, parenting, relationships, love and of course anything to do with pets like training, care, husbandry, enrichment, health, food etc.

Work with me :

Medium member since April 2022


Connect with Sarah-Jane W. 💙
Sarah-Jane W. 💙

Sarah-Jane W. 💙

Bubbly, animal-loving, storyteller. City slicker turned farm girl. Love photography and a good side hustle. Top writer, author and stroke survivor.